Tuesday, June 15, 2010

SEO Services India Strategy: Advanced Search for Large Enterprises

SEO Services India (define) strategy was one of the hot topics at SES London, and global SEO Services India manager one of the hottest jobs. Many companies have chosen to expand overseas with the growing global economy. Multinational companies have launched Web sites in new countries to engage new audiences.

Each multinational must develop a search marketing strategy for each new international market. Each new strategy must fit in a holistic global search strategy.

Advanced global SEO Services in India requires more than just keyword research, translation, and localization. Here's a primer on key issues to consider when developing global search engine strategies.

Global Search and Top Level Domains

There are a few common misconceptions about how search engines handle global versions of sites hosted in the U.S. The majority of the problems seem to draw from the need to use a sub-domain for a dot-com top-level domain (TLD). A dot-com TLD resides in the U.S. If a domain doesn't live in the U.S., the only other way a search engine can provide a local stamp is the IP address location of each site.

Providing a local stamp would normally be easy for a small company to set up. Any large company would agree this is no simple pen stroke.

Many large companies typically set up a central hosting system that keeps all domains hosted from the local country. Central hosting is typically a lower cost solution that can help maintain up time with less staff.

The problem with central hosting solutions? The user experience may not be very good. This can seriously affect the likelihood of a user returning to the site.

If caching is an option for your content, it may make this process a bit easier. For example, if your data can be refreshed once every 24 hours, keep this data on a caching service. That would provide distribution around the world in local data centers. The users and the engines would both see a decent response time and they'd be able to provide the fast experience people expect.

SEO's Argue With Me: Why They're Wrong

Many SEOs argue with me on a regular basis about the SEO value of caching. If caching weren't important why would Google provide this information in Webmaster tools for you to see?

A good example of caching value would be trying to rank for the keyword "cars." That's a very difficult term to rank high for in the SERPs (define). Your Web site wouldn't be able to handle the traffic generated from such a keyword if your site could only handle two queries per second. Why would a search engine show this ranking when the site obviously can't fulfill the amount of traffic needed?

The 500

Another issue that can drive your site into the floor: returning "server not available" messages such as "500" range messages: the 5xx Server Error message. According to w3.org, server errors 5xx are cases in which the server is aware it has erred or is incapable of performing the request. These types of errors have response status codes beginning with the digit "5." Typically a 500 error is returned when the Web server is overloaded and can't keep up.

Several applications can be installed in the Apache Web server to fix the problem. For example, Mod Throttle will inspect the user agent of the request. If the request matches a search engine user agent it will only serve content one out of four times.

The search engine in this case assumes users see the same thing (no content three out of four times). The search engines will score the site accordingly. When your operations department feels like they're helping by keep the site up rather than increasing capacity to ensure it's performing well, they're costing your company money.

This is a big problem for really large sites. It will seriously hurt your business in the long run.

Other misconceptions I see from time to time are related to large companies thinking search engines will change for them and not for the good of the entire Web. One of the most common problems is multiple dynamic attributes in a URL. Search engines believe that this is a bad user experience and will not commonly include these pages in their index.

This arrogance will cost large corporations millions of dollars and should not be in the hands of technical people -- rather technical marketing people who understand the value.

Seo Content - A Major Part Of Your Seo Strategy

Search Engine Optimization is a dynamic process and it involves a lot of factors that can be broadly be divided into on page and off page factors. Among the on page factors the content that is presented on the web page plays a very significant role in the determination of the rank of that page. With the right kind of SEO India content you can increase the relevance of the page for the search engine thus making it rank higher for that particular keyword. The only thing that you have to be sure about is that you can employ the SEO in India aspect to the content correctly.

A lot of people know about the importance of SEO content and hence tend to try it out themselves but with the lack of proper knowledge they end up doing a lot of donkey work and end up getting no results or negative results at times. First of all SEO content does not imply that you stuff your content with the keywords that you want to optimize for. You need to bring them into use in a logical and sequential manner. At the same time you have to keep into check the keyword density and the the prominence. If you are not so sure what these parameters are, you can run a small search on Google and you will get more than adequate resources to help you understand the meaning and significance.

The next thing is the way to use the keywords, you must ensure that you can link the keywords to the apt pages on your site thereby giving the users more information and still keeping them on your site. You can also bold the keywords because that enhances the word for the spider crawling through the site. In this way the relevance of the page with reference to that keywords increases and you get a better chance for ranking for that keyword.

Whenever there is a heading or sub heading that you use in the content make sure that you have the keywords included in there as well. With the keywords included in the , or other header tags, the search engine holds the page on ranking value.

It can be said for sure that SEO content is an inseparable part of the SEO program that you carry out. With the right things done you can make SEO a lot easier because you will have a very strong base to build on.

Is Paying For Links A Good Idea?

As every internet entrepreneur knows you need a strong solid website, good content that is keyword rich, and of course incredible links if you want to get your website noticed by the search engine spiders. In light of this fact, is it a good idea to pay for links? The answer may surprise you.

Natural links are of course the best and most desired links, but good search engine optimization relies on obtaining the best possible links quickly. Buying links however is unnecessary if you have a good website you should be able to work out a link exchange with other companies in your field. Remember they too wish to build up their online reputation as well.

Whether or not you do or not buy links you need to have some info on how these things can work. You definitely want for your links to look like they are a natural thing. You can do that by using different text in your anchor text. It needs to look different because if it is always the same it will attract negative attention from the search engines. They do notice if all the links that you use are the same.

It is also important to stagger the links you have. While, of course, everyone is seeking links with the very best sites, you should vary the ranking of the websites that you are linking to for better overall results. If you have only those with high page rankings, this will again set off the bell and whistles letting the search engines know that these are not natural links. And spread out the links throughout all the pages of your website, and not just create links that all lead to your home page.

So make sure that you create natural looking links, but varying them throughout your website, linking to different words, and using different caliber websites. The decision to pay for links is truly yours to make, however keep in mind that this is probably an unnecessary expense since many companies will be looking for link exchanges which is just a win for everyone.