Tuesday, January 5, 2010

Website Optimization

The sheer success of any online business lies on a number of factors out of which website optimization plays a major role. Website optimization or in other words Search Engine Optimization (SEO) can be defined as the process of optimizing and promoting a website so that its presence is strong on the internet thus ensuring top rankings on search engines.

There are quite a few important dynamics worth considering while optimizing a website. This would include content, structure and backhand coding, layout, submission process and the number of links going to your website. Backhand coding would include Meta and proper HTML tags so that your site can be traced easily by search engines.

The process of website optimization needs to be performed on an ongoing basis so that your site’s ranking are maintained or improve on search engines. Major search engines like Google are always on a look out for fresh and new content as well as links to your site from well placed third party websites.

How to get high ranking?

In addition to having a well optimised and designed website there are a few other factors that can surely assist you in obtaining better rankings. These would be:

Number of incoming and outgoing links to your website

How old and aged is your website

The quality of content and frequent updates done on your site

New web pages added to your website

Title and Meta tags

An Effective Approach

If you are not familiar with web optimization then it is to be certain that you are familiar with the ethical way of optimizing your website rather than optimizing it in such a way that it has a negative impact.

Over the last few years many search engines have stopped recognizing websites that have adopted non ethical standards of optimization. Such examples are keyword stuffing, hidden text and doorway pages. It is imperative that you should understand the non ethical ways of optimizing and avoid them lest your site may be banned forever. Whether you have a new site or optimizing an old one, you need to spend tremendous amount of time in marketing, link building, placing keywords, building content and placing links.

Experts usually recommend that certain percentage of keywords and/or key phrases should be used in a single webpage spread evenly in the content. The quality of content should be good so as to attract online viewers and if possible should be refreshed occasionally.

In case you have a website and are not sure about the correct way of optimizing your site then it is always best to consult a professional web optimization and development company. Companies like IT Chimes have considerable amount of expertise in the online domain.

Some people often wonder why should I opt for a web application development company to develop online interfaces for my website. Well, this would be for the simple reason to ensure your site is more interactive and user friendly. Many web application companies offer superb online services at very competitive rates. This is why outsourcing your web development plans is not a bad idea at all. You or your team could be tied up in various other activities or may not have the technical expertise and that is why outsourcing web application development makes your job much quicker, easier and reliable.

Many online businesses are choosing to make their site more interactive by embedding certain applications. These applications not only help the visitor to be more engaged with the website but can also help in increasing more traffic. A typical web application development company would always engage with you to understand your basic requirements and then would develop a prototype of the kind of online application you would require for your site. Once approved, the company would upload the particular interface on your website so that it can be made accessible to the public or visitors who come to visit your website.

Online applications could be of various types. The most common are online forms that capture vital data of visitors like name, address or phone numbers etc. This form would be attached with a database which would save all vital data. The most complex online applications are like payment gateways, online shopping carts, mobile applications and keeping track of online inventories. Chat software and intranet applications are also commonly used interfaces that most companies require for their day to day business.

Online web applications are proven techniques of engaging online visitors and helping in increasing overall ROI. While choosing a web application development company you would need to keep various points in mind. Not all companies can offer the sort of online applications that you require hence making a comparative analysis is all the same imperative. In order to evaluate the company you can always ask for portfolios of the company and/or any recommendations or testimonials. You may want to go through the work done by the company by yourself and evaluate the quality. If satisfied then the next question you may want to ask is the Turn Around Time. How quickly can they develop and deliver the application to you. The application has to be free of bugs and should have the option to further expand in case you need to add more functionality in the near future.

Although there are many companies that claim to offer the best of online and web application development services but only a handful can offer 100% reliability. If you are looking to outsource your web application needs and also to make huge savings then outsourcing your requirements to a country like India is not a bad idea. Companies like Seocorporation can deliver what you want and when you want it at prices that can easily fit into your budget. Such companies have hired professionals who come from various backgrounds and can deliver world class quality products that you and your customers would enjoy browsing through online.

SEO Services India