Tuesday, January 12, 2010

SEO Fundamentals

To feature your website on top of every important search engine, it is vital that you learn the various Search Engine Optimization (SEO) tricks that can ensure that your website or blog beats the hundreds of thousands of other websites posted on the internet. Here are some valuable tips and strategies on learning how to SEO.

The first tip is to understand the manner in which search engines work. They do not understand graphics. They depend on matching the words in the search criteria with the keywords that might be present in your website. Therefore, it will be necessary that you include many keywords and key phrases as you can into your website. Imagine the different key phrases that your viewers might type into the search text box and try to incorporate them into your site. Even if you included photos in your site, make it a point to attach text tags to those photos so that the search engines can understand them.

Your key phrases should also be mentioned in the url and other related file names. This is what the search engines are looking for. The title tag, which is located at the top of your website should contain relevant key phrases as should the meta description tags. The description tags will not be seen in your website, but will be featured in text form when the search engine displays your results. Therefore, it is important to include phrases that entice the readers towards your website in your description tags.

Although it is important to remember not to just dump the same keywords and phrases in your URL, title and description tags and your file names since most search engines will interpret that as spamming and just reject your site. Instead, try to incorporate various related keywords and key phrases that are similar to your keywords.

It is also a good idea to check your standing after conducting some dummy searches through various search engines. This will give you a chance to fine-tune your keywords and key phrases. During this search, try to find out what the standing is of your competitors and try to analyze the reason for their success in case they are placed above you. You should also ensure that your site's internal links are crossed-linked perfectly since search engines will find it easy to latch on to the right page. Another important tip is to continually add fresh content to your website since this will please both search engines and even your visitors. The chances of your website getting bookmarked will also increase if you keep on providing fresh information.

Once you have made the necessary changes to your website, patience is key. It will still take some time for search engines to recognize that fact and push you up the search engine ladder.

Make sure that you body copy is curtailed to around 300 words and that your keywords and key phrases are injected at regular intervals instead of bunching them at the top or bottom.

If you remember these tips and if you make all the necessary changes to your website, while waiting patiently, you will be pleasantly surprised to watch the search engines lock to your site during any related search. Try out various new methods to ensure that your site remains on top since your competitors too will be doing the best to jump over you.

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