Press Releases play an important role in web promotion. In fact, a single well written press release can promote a site effectively. However, to write an effective press release is indeed a tough task. So how do you go about it? In this article we talk about seven tips that will help you to write the perfect press release.
Tip 1: Use Simple Language
The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.
Tip 2: Call for Action
Like a sales copy a PR should encourage the readers to action. The news written should be interesting and compelling and the reader should fee free to contact you at the number given below the press release.
Tip 3: Use SEO Writing: Optimize Your PR
Optimization is an important factor to consider when you submit PR. This is where you need professional help. Only a veteran would know how to combine good language with the right keyword density. So hire an expert writer to write the press release.
Tip 4: Select the Right Keywords
Decide on the topic you want to write or news you want to convey. Then pick up the right keywords. Remember, the keyword should be very relevant to the subject of the release. There are different tools which you can use to find out the keywords. However, the wordtracker.com seems to be the best.
Tip 5: Use Keywords in Titles
Once you have picked up the keywords, it is time for you to distribute them in the right proportion. Ideally, the key phrase should be placed in the title of the release. At the same time, they should also appear in the body of the press release. These keywords can be effectively linked to your site.
Tip 6: Use Name of the Product Repetitively
The name of the product should be included repeatedly. This will allow your reader to retain the brand name in his/her memory. In fact, while using the name, write the form of name that is more popular. For instance if you are promoting singer Mariah Jones and she is more popularly known as Tojo use that name in your press release. Often, your content will have pronouns. However, it is important that you spell out the name of the product and if possible insert keywords there.
Tip 7: Write Relevant News
News is the soul of the press release. So, make sure that your PR has some news to tell. At the same time, the piece should be crafted well so that it retains the interest of the readers.
To sum up a PR should present relevant news in an interesting fashion; at the same time it should use keywords optimally so that it can help the website it is promoting rank well.
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